Da capo al fine
Communications and Marketing for Musicians
Avenida Torrelodones, 15
28250 Torrelodones (Madrid)
Telephone: +34 606 500 282
Director: Julio Alonso (firstname.lastname@example.org)
Da capo al fine is a communications agency for musicians integrated by professionals from the field of marketing and communications, who want to apply their knowledge and professional experience in media and advertising agencies to a shared passion: classical music.
What makes them different?
- Exclusive dedication to classical music.
- Commitment to a long term, continued global work with the musicians, to assure an effective and consistent strategy in all actions.
- Importance given to the creation of a strong brand for each musician, so distinguishing them.
- Special support to young musicians.
What does its work consist of?
- Global communications projects
Develop global tailor made communications strategies for each musician, helping them to create or consolidate an own strong and consistent brand, making communications an element to reinforce their careers.
- Working with media
Work hand in hand with the media to assure that musicians have a continued quality presence, both in specialised and general media, by means of news, critics and interviews.
- Online communication
Help musicians in all areas of online communication: from the development of a web page adapted to their brand and requirements, to positioning or preparation of a suitable strategy in RRSS.
- Promotion campaigns
Organise promotion campaigns to launch an album or concerts, assuring they have the best impact possible. A new album involves a great effort for a musician, but if he or she is not sufficiently known, it will be a lost opportunity. Da capo al fine works with the main record labels of classical music.
- Collaboration with classical music institutions and companies
It collaborates with educational, recording, management institutions, festivals or competitions, both in the communications and promotion fields as well as teaching and assessment.
Julio Alonso, Director
With a distinguished career both in press and television, and communications management in institutions, his campaigns have received the most prestigious international awards: two gold SOL, one of silver and one of bronze, EFI award for the most novel campaign, etc. Likewise, he has organised concerts and events with celebrities from the world of culture like Anne-Sophie Mutter, Barbara Hendricks, Sir Norman Foster, Josep Carreras, Ainhoa Arteta, Alejandro Sanz, Annie Lennox, Jane Fonda, etc.
Graduated in Information Science, MBA in Marketing Management, he has also studies in the Master in Cultural Management in the UCM-ICCMU and he has improved his training in centres like ESADE, Berkley College of Music (Artists Management) or Universität der Künste Berlin (Marketing for musicians).
Convinced of the importance of supporting young musicians in the development of their careers, he teaches the subject of Promotion and Communication in the Master of Soloist Performers of the Higher School of Music Katarina Gurska.